Voice Chart
In UX writing, a voice chart is a document that outlines the tone, style, and characteristics of the product's voice.
It ensures consistency in the language and messaging used across the website. A voice chart typically includes guidelines on the brand's personality, such as whether it is formal or informal, playful or serious, authoritative or friendly.
Product principles are high-level guidelines that define the goals and values of a product. They help guide the decision-making process by providing a clear direction and focus. These principles often align with the overall user experience strategy.
The voice chart holds each product principle in a column. Then, for each principle, each of the six aspects of voice is defined in each row: the concepts, vocabulary, verbosity, grammar, punctuation, and capitalization.
Product Principles
The product principles are: Informative, Reliable, and Conversational.
Both user types, visit this website for reliable and informative content on camping. The website's atmosphere needs to be trustworthy and guiding. The users should be able to explore all the available, needed information and not feel lost on the website. Conversational writing will guide the users through this process. The conversation is kept casual because a majority of the users want to go camping to relax and have fun.