Pinhous

Real estate app UX & UI Case Study

Powerful visual search with smart tags & custom features for

home listing browsing

For 59% of homebuyers, finding the right home is the most difficult step in the home buying process. We designed an image rich home listing app with detailed image-level data, making searching for the right home easy and faster.

Mock up of two iPhone 15s next to each other with Pinhous app screens in them

Pinhous uses AI to make room styles and home features searchable to help find your dream home faster.

YEAR

2023

PROJECT SCOPE

UX/ UI Design
Market Research

DOMAIN

Real estate
iOS App
DesignAgile

ABOUT PINHOUS

Pinhous is a powerful tool for finding the right home, leveraging AI to make home features and styles searchable, significantly speeding up the search process. Unlike competitors, Pinhous utilizes over 500 AI-detected features per image, enabling natural language search and visual recommendations. This results in finding homes 5.5 times faster. Additionally, Pinhous offers unique benefits for real estate agents, such as converting social media activity into leads and providing a risk-free partnership model.

For more details, visit Pinhous.

What I did

Scope of work

The project showcases the UX and UI processes and artifacts in building the iOS app. It outlines the inception of the concept idea, market research, the design process to position the app in the market using the Double diamond method.

Double diamond research method representative image

The Challenge

Finding the right home faster

56%

of home buyers

say identifying the right property is the second most difficult part of the process, next to price and neighborhood

34%

of home buyers

struggle to find homes that fit their criteria or fail to communicate the criteria to their agents.

10 Weeks

is the average search time

for potential home buyers to find the right home.

Source: https://cdn.nar.realtor//sites/default/files/documents/2022-obstacles-to-home-buying-04-12-2022.pdf

Proposed Solution

Visual Search

Pinhous aims to transform the real estate market by addressing key homebuyer obstacles with an innovative visual search solution, enhancing the home buying experience and filling a significant gap in the current market.

Home images lead to 5.5x higher conversions. Visual search technology helps buyers find homes matching their specific preferences in a fraction of the current time, making finding the right home easy for homebuyers and agents.

Research

Competitor Analysis

The feature analysis of competitor real estate listing apps helped establish the features and options to consider including in the app.

Concept

A visual real estate experience

The project showcases the UX and UI processes and artifacts in building the iOS app. It outlines the inception of the concept idea, market research to position the app in the market and the design process.

iPhone 15 mockup with pinhous app image tags screen

Image tagging

Unlock property insights and home tags, add them to search preferences to streamline the property search

Tailored home recommendations

Get custom listing recommendation on your feed based on the activity on the app - saved listings, image tags etc.,

iPhone 15 mockup with pinhous app home listings page

iPhone 15 mockup with pinhous app map view page

Interactive maps and Advanced filters

Narrow down on the ideal neighborhood using the map search bar. Map draw feature enables selecting one or more areas on the map to search home listings.

Organize your saved listings

Save and share your favorite listing on the app. Organize the saved items according to type: Boards, Listings and Pins

iPhone 15 mockup with pinhous app saved boards page

iPhone 15 mockup with pinhous app Search page

AI-driven Search

Discover Homes with precision with suggested AI tags. Save your search criteria to re-use it it future sessions.