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Go Camping America

A one-stop-shop for camping planning: Saving 66% app switching i.e, ~4 mins per session

My Role

This is a solo project. I conducted user research, defined the design process, and created prototypes for web and mobile apps. I designed a comprehensive solution for all camping planning needs.

Methods

Secondary Research, User interviews, Concept ideation, Prototypes

Tasks

User research, UX Design, UI Design

Platform

Web

Duration

8 weeks (Jan 2023 - Mar 2023)

Project Overview

There already are many apps and websites out there for camping planning, but they lack in providing a comprehensive planning solution. So I looked (with Becca’s help) for a planning assistant product with a large campground data base to analyze and landed upon Go Camping America website. Go Camping America is a resource for finding campgrounds, RV parks, and outdoor activities across the United States. It is managed by the National Association of RV Parks and Campgrounds (ARVC), a trade association representing the interests of privately owned RV parks and campgrounds. They aims to foster the growth of the camping community by promoting privately owned RV parks and campgrounds.

Objectives

Evaluate the current website’s Plan your route feature.

Identify key user needs in the trip planning process.

Propose design for efficient trip planning without the need for external resources. A one-stop shop

Outcomes

New Plan your route layout and search page

Campsite page with comprehensive trip planning information

Landing page and new I/A for the site

The Challenges

Go Camping America fails to be the no 1, go to website for camping despite the vast campgrounds database. Based on the initial UI analysis of the website, here are some observations

External links: Some of the camp site information and bookings, are external links in third party websites which is diverting the user traffic.

Design Statement

Enhance trip planning experience catering to camper needs

Research

I conducted a secondary research to understand the Influencing factors and camping trends from the year 2022

Based on the research I mapped the information campers seek to complete their planning

There are different use cases and camper’s experience level that play a vital parts in defining their interactions with the website

Insights and Recommendations

Insight 1

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Recommendation 1

A new site page layout with comprehensive planning details

Insight 2

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Recommendation 2

A new site page layout with comprehensive planning details

Insight 3

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Recommendation 3

A new site page layout with comprehensive planning details

Final Designs

A comprehensive solution for all camping needs for all camper types

New Screen flow

Plan your route page has too much information and too little to help the user plan their trip efficiently.

UI Screens

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Learning & Future work

The trend for a service’s usage depends on multiple factors. In this scenario, camping surged after the pandemic. Market trends can cause a change in the user’s mental models. Developing a service around these changed needs can assure product success.

Accessing the service on the go can create an impact in the user’s readiness to return to use it again. Creating a mobile app solution can increase reach with in the camping community.