Research insights, Interactive prototypes for Web, UI
Solo project. A one-stop-shop for camping planning.
8 weeks (Jan 2023 - Mar 2023)
Go Camping America is a resource for finding campgrounds, RV parks, and outdoor activities across the United States. The total addressable market (TAM) for camping in the U.S. is substantial, reflecting strong consumer interest and growth.
These are 2022 stats on camping highlighting a broad market appeal.
92 M
Total Campers recorded
6.4 M
New Campers recorded
6/10
are Camping households
Propose design for efficient trip planning without the need for external resources. A one-stop shop
Comprehensive trip planning information on the website. New I/A for landing page and plan your route module.
Some campsite CTAs lead to external links to third-party websites, diverting user traffic. Users can get information without signing up. No incentive to sign up.
Clean, consistent layout with style guides for scalability. Achieved 16% improved information discoverability compared to existing design layout.
Research
Based on the research I mapped the information sought by campers to complete their planning
