preethi

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preethi

preethi

Case Studies

Case Studies

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About me

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Go Camping America

Go Camping America

Go Camping America

A one-stop-shop for camping planning
Saving 66% app switching i.e, ~4 mins per session

A one-stop-shop for camping planning
Saving 66% app switching i.e, ~4 mins per session

A one-stop-shop for camping planning
Saving 66% app switching i.e, ~4 mins per session

Deliverables

Deliverables

Deliverables

Research insights, Interactive prototypes for Web, UI

About the Project

About the Project

About the Project

Solo project. A one-stop-shop for camping planning.

My Role

My Role

My Role

User Research, UX/UI Design

User Research, UX/UI Design


Duration

Duration

Duration

8 weeks (Jan 2023 - Mar 2023)

Project Overview

Project Overview

Project Overview

Go Camping America is a resource for finding campgrounds, RV parks, and outdoor activities across the United States. The total addressable market (TAM) for camping in the U.S. is substantial, reflecting strong consumer interest and growth.

These are 2022 stats on camping highlighting a broad market appeal.

92 M

Total Campers recorded

6.4 M

New Campers recorded

6/10

are Camping households

Objective

Objective

Objective

Propose design for efficient trip planning without the need for external resources. A one-stop shop

Deliverables

Deliverables

Deliverables

Comprehensive trip planning information on the website. New I/A for landing page and plan your route module.

Challenges

Challenges

Challenges

Some campsite CTAs lead to external links to third-party websites, diverting user traffic. Users can get information without signing up. No incentive to sign up.

Outcomes

Outcomes

Outcomes

Clean, consistent layout with style guides for scalability. Achieved 16% improved information discoverability compared to existing design layout.

Design Statement

Design Statement

Enhance trip planning experience catering to camper needs

Enhance trip planning experience catering to camper needs

Enhance trip planning experience catering to camper needs

Research

The secondary research unveiled the influencing factors for camping decisions and camping trends from 2022

The secondary research unveiled the influencing factors for camping decisions and camping trends from 2022

Based on the research I mapped the information sought by campers to complete their planning

There are different use cases and camper’s experience level that play a vital parts in defining their interactions with the website

Insights and Recommendations

Insights and Recommendations

Insights and Recommendations

Insight 1

Insight 1

Insight 1

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Recommendation 1

Recommendation 1

Recommendation 1

A new site page layout with comprehensive planning details

A new site page layout with comprehensive planning details

Insight 2

Insight 2

Insight 2

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Recommendation 2

Recommendation 2

Recommendation 2

A new site page layout with comprehensive planning details

A new site page layout with comprehensive planning details

Insight 3

Insight 3

Insight 3

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Recommendation 3

Recommendation 3

Recommendation 3

A new site page layout with comprehensive planning details

A new site page layout with comprehensive planning details

Final Designs

Final Designs

A comprehensive solution for all camping needs for all camper types

A comprehensive solution for all camping needs for all camper types

A comprehensive solution for all camping needs for all camper types

New Screen flow

New Screen flow

Plan your route page has too much information and too little to help the user plan their trip efficiently.

Plan your route page has too much information and too little to help the user plan their trip efficiently.

UI Screens

UI Screens

Landing page

Landing page

Each section directs users to campsites and help resources to plan a trip quickly

Plan your route

Plan your route

Filters and map view to assist users find great campsites in their route

Campsite page

Campsite page

Comprehensive info and help of each campsite

Learning & Future work

Learning & Future work

Learning & Future work

The trend for a service’s usage depends on multiple factors. In this scenario, camping surged after the pandemic. Market trends can cause a change in the user’s mental models. Developing a service around these changed needs can assure product success.

The trend for a service’s usage depends on multiple factors. In this scenario, camping surged after the pandemic. Market trends can cause a change in the user’s mental models. Developing a service around these changed needs can assure product success.

Accessing the service on the go can create an impact in the user’s readiness to return to use it again. Creating a mobile app solution can increase reach with in the camping community.

Accessing the service on the go can create an impact in the user’s readiness to return to use it again. Creating a mobile app solution can increase reach with in the camping community.

Interactive prototype

Interactive prototype

I'm glad you stopped by. Find me at more places!

LinkedIn

Resume

preethialla1@gmail.com

Case Studies

@ Nov 2024

I'm glad you stopped by. Find me at more places!

LinkedIn

Resume

preethialla1@gmail.com

Case Studies

@ Nov 2024

I'm glad you stopped by. Find me at more places!

LinkedIn

Resume

preethialla1@gmail.com

Case Studies

@ Nov 2024